Having started her career in brand strategy at some of the world’s biggest advertising agencies – working for businesses like Unilever, Coca-Cola and Budweiser – Tara considers herself lucky to have also been at the forefront of the revolution in applied behavioural science. For the last decade she has specialised in integrated behaviour change campaigns for clients such as HM Government, Recycle for London and Public Health England. Tara is an evangelist for psychedelic medicines and the architect of the Conservative Drug Policy Reform Group’s campaign for Psilocybin Access Rights #PAR.